We used to give prospective parents a basic pamphlet when they walked through the centre, but we soon realised many of them were not calling us back. We are just a small centre, but we are competing with chains of childcares that have dedicated marketing staff. I think we offer a service that's just as good, if not better, but we have to make sure that our promo material shows us off to our very best. This blog is dedicated to help other early childhood service provider get great printed promotional materials to help attract new families to use their services.
Are you an author of a book and want to offer your readers more than the e-book experience? If so, you are on the right path since many readers prefer print books over e-books. That's because a printed book gives the reader a feeling of nostalgia. But before you start printing your books, here are four things you need to consider:
1. The Choices That You Have
The ideal printing company will offer you both digital and offset printing solutions. That way, you will have a chance to choose a printing option that is flexible and cost-effective. Digital print is suitable for those printing low volumes as it offers a typical low setup cost for fewer runs. But offset prints are suitable for large quantities and large paper types. When you work with a company that offers both prints, you can choose the one to use depending on your project.
2. The Type Of Paper You Will Use
The paper you will use during the printing project is an essential factor to put in mind, as it will have a significant impact on your book's appearance and durability. So, consider the texture, thickness and sheen level when choosing the ideal printing paper. Your paper choice depends on the type of book that you want printed, the message inside it and the distribution method. If you want a book to last a long time and withstand wear and tear, consider using thick pages. But if you want a book promoting products in your company, consider getting a lighter option.
3. The Binding You Will Use
If you are a first-time book writer, you might not know the ideal binding option for your book. But it is important to choose high-quality binding since it affects how the book holds and the overall cost of production. For instance, a 150-paged book would need a professional-looking bind. But if it has fewer pages, then a square-back binding will do. You should also consider your budget so that you can work with what you can afford to pay.
4. The Finishing Options To Use
Your book's finishing is just as important as the printing. Some options to consider when choosing the finishing are perforating, 3-hole drilling, shrink wrapping and laminating. It is vital to select the best finish for your book. If you are not sure, discuss the options with your printing company.
Book printing is not something to be taken lightly. If you do not handle it right, you will spend money on a project that won't pay back. That is why you need to work with a printing company. An experienced printer will assist you in making the right choices regarding printing.
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