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Printing out promo materials for our childcare

We used to give prospective parents a basic pamphlet when they walked through the centre, but we soon realised many of them were not calling us back. We are just a small centre, but we are competing with chains of childcares that have dedicated marketing staff. I think we offer a service that's just as good, if not better, but we have to make sure that our promo material shows us off to our very best. This blog is dedicated to help other early childhood service provider get great printed promotional materials to help attract new families to use their services.

Printing out promo materials for our childcare

How to choose business cards your clients will remember

by Irene Andrews

Business cards can be a great way to leave a reminder of your business and brand with clients and potential clients. With many business cards looking similar, businesses are always looking for a way to make their cards stand out. Here are some ways that some businesses have chosen to stand out with their business cards. 

Making the cards useful

A business card that is useful and relates to your business is a great way to make sure that you'll always be at the front of your customer's mind. Popular options in this category include business cards for tyre companies which can be used to measure tyre tread or cards from industrial parts companies which have holes to help you measure parts to choose the right size. If you are going to opt for a card that will be used over and over again, opt for a stronger laminated plastic option rather than a matte card as it will wear better over many uses. 

Making the card interesting

Many business cards are made of a similar weight of paper and have a matte or semi-matte finish on a white background. A unique business card might be one that is made of a thicker paper or plastic and has a shiny finish or unique colour. Foiling and metallic finishes can have an interesting and unique appearance and will be more likely to stand out in a large pile of cards. Interesting finishes can be great in image-driven industries such as graphic design or the arts. 

Making the card funny

Another great option for a memorable card is one that is a little funny and clever, which gets people talking about your business and even sending snaps to their friend to show off your brand. This can include the furniture design company that handed a card that could be assembled into a chair, or a breast augmentation which let people stick their fingertips through latex covered holes into the card to imitate the filling effect of an augmentation on a body. These cards may be relatively expensive to produce but by distributing to a select group of influential customers you can often expand the reach of your business card, as they share the card with friends and followers. 

If you would like to explore some ways that you could make business cards which are more memorable and unique, you should chat to a printing service. They can help you explore fun options which align with your brand and industry.